1. to explain different integrated marketing communication tools and communication theory
2. to compare and choose IMC tools
3. to analyze communicators context from promotional planning perspective
4. to design IMC strategies
CO1- The students will be able to Analyse the Drivers and scope of IMC, to develop Sustainable marketing communication proficiency
CO2- The students will be able to evaluate various models of Sustainable marketing communication and its application in IMC for active engagement in learning
CO3- Through technology integration, the students will be able to analyze and apply integrated marketing communication tools to create an IMC campaign.
CO4- The students will be able to create an IMC plan and Media strategy by using multiple channels & formulate Budgets for Carrying out the IMC plan and develop advanced consulting skills
CO5- The students will be able to create the IMC plan considering Ethics and contemporary trends with global perspective on sustainability
2. to compare and choose IMC tools
3. to analyze communicators context from promotional planning perspective
4. to design IMC strategies
CO1- The students will be able to Analyse the Drivers and scope of IMC, to develop Sustainable marketing communication proficiency
CO2- The students will be able to evaluate various models of Sustainable marketing communication and its application in IMC for active engagement in learning
CO3- Through technology integration, the students will be able to analyze and apply integrated marketing communication tools to create an IMC campaign.
CO4- The students will be able to create an IMC plan and Media strategy by using multiple channels & formulate Budgets for Carrying out the IMC plan and develop advanced consulting skills
CO5- The students will be able to create the IMC plan considering Ethics and contemporary trends with global perspective on sustainability
Catalogue Code: T2127
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410211
Floating Credit: No
Audit Course: No
Course Needs: Global
1. Developing the understanding of research process, qualitative and quantitaive research along with research methods and design
2. Understanding the concepts of questionnaire design, sampling methods, field studies and data analysis.
3. Creating adequate knowledge on ANOVA, Corrlation and regression, Discriminant, Factor, Cluster, MDS and Conjint analysis
4. Providing sufficient understanding on SEM and report writing and presentation
CO1- Student will be able to demonstrate advanced comprehension of the research process, integrating qualitative and quantitative methodologies in research designs.
CO2- Student will be able to retrieve primary and secondary data to solve the marketing problem.
CO3- Students will be able to demonstrate their ability to evaluate and utilize appropriate marketing research methods.
CO4- Student will be able to apply theoretical principles to develop intricately designed questionnaires, implement diverse sampling methods, conduct field studies, and perform data analyses.
CO5- Produce an evidence-based marketing report to maximise likelihood of effective implementation of solutions.
2. Understanding the concepts of questionnaire design, sampling methods, field studies and data analysis.
3. Creating adequate knowledge on ANOVA, Corrlation and regression, Discriminant, Factor, Cluster, MDS and Conjint analysis
4. Providing sufficient understanding on SEM and report writing and presentation
CO1- Student will be able to demonstrate advanced comprehension of the research process, integrating qualitative and quantitative methodologies in research designs.
CO2- Student will be able to retrieve primary and secondary data to solve the marketing problem.
CO3- Students will be able to demonstrate their ability to evaluate and utilize appropriate marketing research methods.
CO4- Student will be able to apply theoretical principles to develop intricately designed questionnaires, implement diverse sampling methods, conduct field studies, and perform data analyses.
CO5- Produce an evidence-based marketing report to maximise likelihood of effective implementation of solutions.
Catalogue Code: T2513
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410213
Floating Credit: No
Audit Course: No
Course Needs: Global
1. to articulate key elements of rural market environment & consumer behaviour in rural markets
2. to explain tools and frameworks pertaining to rural and agricutural marketing
3. to identify creative ways to tap rural market opportunities
4. to design rural marketing stategies
CO1- Understanding the knowledge of rural marketing with economy, environment and behavior of the consumers
CO2- Describing the rural market research, marketing mix and STP
CO3- Identifying the role of rural communication and future direction towards rural marketing
CO4- Emphasizing the role of agricultural marketing and applications of rural marketing
CO5- To identify the future scopes in rural market.
2. to explain tools and frameworks pertaining to rural and agricutural marketing
3. to identify creative ways to tap rural market opportunities
4. to design rural marketing stategies
CO1- Understanding the knowledge of rural marketing with economy, environment and behavior of the consumers
CO2- Describing the rural market research, marketing mix and STP
CO3- Identifying the role of rural communication and future direction towards rural marketing
CO4- Emphasizing the role of agricultural marketing and applications of rural marketing
CO5- To identify the future scopes in rural market.
Catalogue Code: T2141
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410212
Floating Credit: No
Audit Course: No
Course Needs: Global