1. to explain different integrated marketing communication tools and communication theory
2. to compare and choose IMC tools
3. to analyze communicators context from promotional planning perspective
4. to design IMC strategies
2. to compare and choose IMC tools
3. to analyze communicators context from promotional planning perspective
4. to design IMC strategies
Catalogue Code: T2127
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410211
Floating Credit: No
Audit Course: No
Course Needs: Global
1. Developing the understanding of research process, qualitative and quantitaive research along with research methods and design
2. Understanding the concepts of questionnaire design, sampling methods, field studies and data analysis.
3. Creating adequate knowledge on ANOVA, Corrlation and regression, Discriminant, Factor, Cluster, MDS and Conjint analysis
4. Providing sufficient understanding on SEM and report writing and presentation
2. Understanding the concepts of questionnaire design, sampling methods, field studies and data analysis.
3. Creating adequate knowledge on ANOVA, Corrlation and regression, Discriminant, Factor, Cluster, MDS and Conjint analysis
4. Providing sufficient understanding on SEM and report writing and presentation
Catalogue Code: T2513
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410213
Floating Credit: No
Audit Course: No
Course Needs: Global
1. to articulate key elements of rural market environment & consumer behaviour in rural markets
2. to explain tools and frameworks pertaining to rural and agricutural marketing
3. to identify creative ways to tap rural market opportunities
4. to design rural marketing stategies
2. to explain tools and frameworks pertaining to rural and agricutural marketing
3. to identify creative ways to tap rural market opportunities
4. to design rural marketing stategies
Catalogue Code: T2141
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410212
Floating Credit: No
Audit Course: No
Course Needs: Global