1. Demonstrating how knowledge of consumer behavior can be applied in marketing as well as understanding the consumption patterns of consumers related to brand and customer loyalty
2. Identifying the market dynamics and consumer group differences related to social class, family and group influences with predicting the behavior of the consumers with diffusion of innovation, satisfaction, decision making and post purchase evaluation
3. Describing the market responses related to price, promotion and word of mouth.
4. Emphasizing the retail context in the field of consumer behavior and elaborating consumer dissatisfaction
CO-1:- The student will be able to assess knowledge of consumer decision making and consumption pattern.
CO-2:- The students will be able to analyze market dynamics and consumer group differences
CO-3:- The student will be able to analyze consumer behavior with diffusion of innovation, satisfaction, decision making and post purchase evaluation.
CO-4:- The student will be able to analyze the market and consumer response
CO-5:- The student will be able to evaluate dissatisfaction among consumers.
2. Identifying the market dynamics and consumer group differences related to social class, family and group influences with predicting the behavior of the consumers with diffusion of innovation, satisfaction, decision making and post purchase evaluation
3. Describing the market responses related to price, promotion and word of mouth.
4. Emphasizing the retail context in the field of consumer behavior and elaborating consumer dissatisfaction
CO-1:- The student will be able to assess knowledge of consumer decision making and consumption pattern.
CO-2:- The students will be able to analyze market dynamics and consumer group differences
CO-3:- The student will be able to analyze consumer behavior with diffusion of innovation, satisfaction, decision making and post purchase evaluation.
CO-4:- The student will be able to analyze the market and consumer response
CO-5:- The student will be able to evaluate dissatisfaction among consumers.
Catalogue Code: T2888
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410116
Floating Credit: No
Audit Course: No
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The students will be able to appraise the concept of sales management and sales process.
The students will be able to evaluate the tools and strategies for sales forecasting and budgeting of sales promotion
The students will be able to apprise the distribution and channel management.
The students will be able to justify the use of appropriate tools for management of the channel partners
The students will be able to appraise the trends in sales and distribution systems
CO-1:- The students will be able to appriase the concept of sales management and sales process.
CO-2:- The students will be able to evaluate the tools and strategies for sales forecasting and budgeting of sales promotion
CO-3:- The students will be able to apprise the distribution and channel management.
CO-4:- The students will be able to justify the use of appropriate tools for management of the channel partners
CO-5:- The students will be able to appraise the trends in sales and distribution systems
The students will be able to appraise the concept of sales management and sales process.
The students will be able to evaluate the tools and strategies for sales forecasting and budgeting of sales promotion
The students will be able to apprise the distribution and channel management.
The students will be able to justify the use of appropriate tools for management of the channel partners
The students will be able to appraise the trends in sales and distribution systems
CO-1:- The students will be able to appriase the concept of sales management and sales process.
CO-2:- The students will be able to evaluate the tools and strategies for sales forecasting and budgeting of sales promotion
CO-3:- The students will be able to apprise the distribution and channel management.
CO-4:- The students will be able to justify the use of appropriate tools for management of the channel partners
CO-5:- The students will be able to appraise the trends in sales and distribution systems
Catalogue Code: T2136
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410115
Floating Credit: No
Audit Course: No
Course Needs: Global