Customer Relationship Management_(2024-26)

    CO1 The student will be able to Assess the importance and economics of relationship management in a given business context.
    CO2 The student will be able to  analyze implementation challenges pertaining to CRM
    CO3 The student will be able to  analyze CRM strategies adopted by  marketers.
    CO4 The student will be able to  formulate strategic, operational and tactical CRM decisions. 
    CO5 The student will be able to Interpret the contemprory trends and tools  in CRM
    Catalogue Code: T2121
    Course Type: Open Elective
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Experiential Learning: Yes
    Course Code: 0212410315

    Digital Marketing_(2024-26)

      CO1 The student will be able to interpret the tools, concepts, theories, and issues in digital marketing.
      CO2 The students will be able to assess the digital marketing interventions to consumer behavior and firm’s sales cycle  
      CO3 The studnt will be able to judge the appropriate digital tools for varied business situations
      CO4 The students will be able to analyze the digital marketing strategies of companies
      CO5 The students will be able to develop an effective digital Strategy
      Catalogue Code: T2139
      Course Type: Open Elective
      Total Credit: 2
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Experiential Learning: Yes
      Course Code: 0212410316

      Retail Marketing_(2024-26)

        CO1 The student will able to evaluate retail marketing mix elements.
        CO2 The student will be able to apply the marketing mix elements to the business environment comprising competitors, customers.  
        CO3 The student will be able to appriase retail format and business models.  
        CO4 The student will be able to examine the Retail Management processes, frameworks to formulate strategies for resolving retail business problems
        CO5 The student will be able to develop Retail strategy to create competitive advantage in the market
        Catalogue Code: T2148
        Course Type: Open Elective
        Total Credit: 2
        Credits (Theory): 2
        No. of Hours: 30
        Internal Marks: 60
        External Marks : 40
        Total Marks: 100
        Experiential Learning: Yes
        Course Code: 0212410317

        Services Marketing_(2024-26)

          CO1  The student will be able to analyse service marketing concepts and understanding the growing importance of Service Industry
          CO2  The student will be able to evaluate  the importance of  customers focus in services marketing
          CO3  The student will be able to develop the services design and  service delivery  through intermediaries or channels
          CO4  The student will be able to explain the role of pricing and promtion in services Marketing
          CO5 The student will be able to explain the ways and means for managing demand and capacity in services
          Catalogue Code: T2143
          Course Type: Open Elective
          Total Credit: 2
          Credits (Theory): 2
          No. of Hours: 30
          Internal Marks: 60
          External Marks : 40
          Total Marks: 100
          Experiential Learning: Yes
          Course Code: 0212410318