Catalogue Code: T2684
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 0212410313
Course Outcome (CO) 1 The student will be able to apply theoretical knowledge for data driven marketing decisions
Course Outcome (CO) 2 The student will be evaluate the customer acquisition cost
Course Outcome (CO) 3 The student will be able to examine the customer value through data
Course Outcome (CO) 4 The student will be able to examine the sales metrics for decision making
Course Outcome (CO) 5 The student will be able to identify and investigate data for problem solving in marketing
Catalogue Code: T3638
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 0212410314