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CO1:- Analyze the role and importance of distribution and logistics in retail business strategies.

CO3:- Evaluate different warehousing, inventory, and transportation strategies for cost-effective retail operations.
CO2:- Design integrated logistics mechanisms to optimize retail supply chains and minimize operational costs.
CO4:- Critically assess channel management strategies and technology applications in modern retail distribution.
CO5:- Develop sustainable and efficient logistics solutions tailored for diverse retail formats.

Catalogue Code: T2329

Course Type: Generic Core Course

Total Credit: 2

Credits (Theory): 2

No. of Hours: 30

Internal Marks: 60

External Marks : 40

Total Marks: 100

Course Code: 0212420316

CO1:- To demonstrate the concept, functions, scope and techniques utilized in Brand Managemnent management for application of these techniques for efficient manpower planning. To illustrate the evolution of Human resource management and explain the duties and responsibilities of Human resource managers.

CO2:- To develop the students knowledge about the processes of brand analysis, brand image and brand equity , and brand engagement strategy oBrand postioning , Brand audit
CO3:- To develop and design Apply the concepts of building Brand Equity, analyse the Brand Marketing Programs. Create and design important issues in planning, implementing and evaluating brand strategies.
CO4:- To build students knowledge about brand positioning , brand image , brand equity and brad image .
CO5:- To build the students ability to apply branding concepts for real world scenarios and problems.

Catalogue Code: T2130