Catalogue Code: T2360
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 212420406
Floating Credit: No
Audit Course: No
Course Outcome (CO) 1 To understand the use of research for business-related problems.
Course Outcome (CO) 2 To understand the method to study earlier problems for a futuristic approach.
Course Outcome (CO) 3 To identify and investigate the right method and objectives of research.
Course Outcome (CO) 4 To provide knowledge, general competence and analytical abilities.
Course Outcome (CO) 5 To understand the collection, organization, and analysis of data using different software.
Course Outcome (CO) 2 To understand the method to study earlier problems for a futuristic approach.
Course Outcome (CO) 3 To identify and investigate the right method and objectives of research.
Course Outcome (CO) 4 To provide knowledge, general competence and analytical abilities.
Course Outcome (CO) 5 To understand the collection, organization, and analysis of data using different software.
Catalogue Code: T3638
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 212420405
Floating Credit: No
Audit Course: No
Course Outcome (CO) 1 The students will be able to understand the concept of marketing in a digital environment. They will also be able to relate traditional marketing concepts with digital marketing and evaluate the use of various channel options available for digital marketing.
Course Outcome (CO) 2 The students will be able to understand the different ad formats available in Digital Marketing and available media buying models for interactive advertising. They will also be able to clearly understand the ethics of Internet Marketing by examining Do's & Dont's In Digital Marketing
Course Outcome (CO) 3 The students will be able to understand microsite marketing, launch email marketing campaigns & communication strategy and how to write blogs. As future Digital Marketing Managers for the organizations they serve the students will be able to implement the email marketing , blogging & microsite strategy
Course Outcome (CO) 4 The students will be able to build an understanding of search engines and their utility in digital marketing area. They will also comprehend and launch campaigns on Google Ads portal by effectively following the best practices suggested by Google
Course Outcome (CO) 5 The student will be able to examine the utility of different social media channels in digital marketing and evaluate their use, as future managers, in actual marketing campaigns. Also they will be able to create the ideal campaign plan , offer & messaging strategy followed by appropriate level of spend & internet marketing mix
Course Outcome (CO) 2 The students will be able to understand the different ad formats available in Digital Marketing and available media buying models for interactive advertising. They will also be able to clearly understand the ethics of Internet Marketing by examining Do's & Dont's In Digital Marketing
Course Outcome (CO) 3 The students will be able to understand microsite marketing, launch email marketing campaigns & communication strategy and how to write blogs. As future Digital Marketing Managers for the organizations they serve the students will be able to implement the email marketing , blogging & microsite strategy
Course Outcome (CO) 4 The students will be able to build an understanding of search engines and their utility in digital marketing area. They will also comprehend and launch campaigns on Google Ads portal by effectively following the best practices suggested by Google
Course Outcome (CO) 5 The student will be able to examine the utility of different social media channels in digital marketing and evaluate their use, as future managers, in actual marketing campaigns. Also they will be able to create the ideal campaign plan , offer & messaging strategy followed by appropriate level of spend & internet marketing mix
Catalogue Code: T2139
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 0212420404
Floating Credit: No
Audit Course: No