M.B.A. (Food and Agri Business Managment) / FABM Batch 2023-2025 / Semester IV/ Generic Core Course
    Catalogue Code: T
    Course Type: Generic Core Course
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40

      Advanced Excel - Value Added Course for Food & Agri Business Management

      Catalogue Code: V.A.C.
      Course Type: Generic Core Course
      Total Credit: 2
      Credits (Theory): 2
      Primary Purpose of Course: Skill Development
      Course Code: VAC
        Course Outcome (CO) 1 Students will be able to understand the process of New Product Development and its limitations in agriculture sector.
        Course Outcome (CO) 2 Students will be able to Manage New business failure.
        Course Outcome (CO) 3 Students will be able to manage each and every stage of New product/business launch.
        Course Outcome (CO) 4 Students will be able to understand the critical elements required for New Product /business Development success in national and international markets.
        Course Outcome (CO) 5 Students will be able to understand the process to do successful product/business launch in national and international markets.
        Catalogue Code: T2372
        Course Type: Generic Core Course
        Total Credit: 2
        Credits (Theory): 2
        No. of Hours: 30
        Internal Marks: 60
        External Marks : 40
        Total Marks: 100
        Course Code: 212420403
        Floating Credit: No
        Audit Course: No
          Course Outcome (CO) 1 To develop an entrepreneurial mindset
          Course Outcome (CO) 2 To understand the entrepreneurial process of a food venture
          Course Outcome (CO) 3 To select appropriate business models for food venture creation
          Course Outcome (CO) 4 To relate to practical aspects of launching and managing independent/franchisee food ventures
          Course Outcome (CO) 5 To attain scalability in the business model
          Catalogue Code: T2982
          Course Type: Generic Core Course
          Total Credit: 2
          Credits (Theory): 2
          No. of Hours: 30
          Internal Marks: 60
          External Marks : 40
          Total Marks: 100
          Course Code: 212420402
          Floating Credit: No
          Audit Course: No
            Course Outcome (CO) 1 Analyze consumer behavior trends influencing the branding and marketing strategies for packaged foods.
            Course Outcome (CO) 2 Analyze the influence of packaging design on consumer purchase decisions.
            Course Outcome (CO) 3 Assess the impact of distribution channels on the marketing success of packaged foods
            Course Outcome (CO) 4 Examine the effectiveness of marketing campaigns in driving sales and building brand awareness for packaged foods.
            Course Outcome (CO) 5 Evaluate the effectiveness of various branding techniques in creating a strong brand identity for packaged foods
            Catalogue Code: T2805
            Course Type: Generic Core Course
            Total Credit: 5
            Credits (Theory): 2
            No. of Hours: 75
            Internal Marks: 250
            External Marks : 40
            Total Marks: 250
            Course Code: 0212420401
            Floating Credit: No
            Audit Course: No