M.B.A. (Food and Agri Business Managment) / FABM Batch 2023-2025 / Semester III/ Generic Elective Course
    Catalogue Code: T2329
    Course Type: Generic Core Course
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Course Code: 212420317
    Floating Credit: No
    Audit Course: No
      Catalogue Code: T2649
      Course Type: Generic Core Course
      Total Credit: 2
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Course Code: 212420316
      Floating Credit: No
      Audit Course: No
        Catalogue Code: T2862
        Course Type: Generic Core Course
        Total Credit: 2
        Credits (Theory): 2
        No. of Hours: 30
        Internal Marks: 60
        External Marks : 40
        Total Marks: 100
        Course Code: 212420315
        Floating Credit: No
        Audit Course: No
          1. Understanding the difference b/w branding and marketing in detail and their respective impacts.
          2. To understand about various "Brands"branding nd different successfulmarketing and brandinh strateges.
          3. To understand the concept of brand identify brand image. Brand values and how to identify the gap among all of them .
          4. To study what different successful brands are doing right in terms of brand recall, brand building and brand identify.
          Catalogue Code: T2130
          Course Type: Generic Core Course
          Total Credit: 2
          Credits (Theory): 2
          No. of Hours: 30
          Internal Marks: 60
          External Marks : 40
          Total Marks: 100
          Course Code: 212420314
          Floating Credit: No
          Audit Course: No
            Catalogue Code: T2371
            Course Type: Generic Core Course
            Total Credit: 2
            Credits (Theory): 2
            No. of Hours: 30
            Internal Marks: 60
            External Marks : 40
            Total Marks: 100
            Course Code: 212420313
            Floating Credit: No
            Audit Course: No
              Catalogue Code: T3439
              Course Type: Generic Core Course
              Total Credit: 2
              Credits (Theory): 2
              No. of Hours: 30
              Internal Marks: 60
              External Marks : 40
              Total Marks: 100
              Course Code: 212420312
              Floating Credit: No
              Audit Course: No