Generic Elective Course

1. Understanding the difference b/w branding and marketing in detail and their respective impacts.
2. To understand about various "Brands"branding nd different successfulmarketing and brandinh strateges.
3. To understand the concept of brand identify brand image. Brand values and how to identify the gap among all of them .
4. To study what different successful brands are doing right in terms of brand recall, brand building and brand identify.