1.To understand agri-input marketing
2.To utilize 4A's of rural markeitng in Agri-input marketing decisions.
3. To understand important issues related to Agri-input
marketing
4. To apply marketing concepts to interpret and evaluate the real life challenges involved in agri-input
marketing
Catalogue Code: T2151
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 212420205
Floating Credit: No
Audit Course: No