1. Understanding the difference b/w branding and marketing in detail and their respective impacts.
2. To understand about various "Brands"branding nd different successful marketing and branding strategies.
3. To understand the concept of brand identify brand image. Brand values and how to identify the gap among all of them .
4. To study what different successful brands are doing right in terms of brand recall, brand building and brand identify.
2. To understand about various "Brands"branding nd different successful marketing and branding strategies.
3. To understand the concept of brand identify brand image. Brand values and how to identify the gap among all of them .
4. To study what different successful brands are doing right in terms of brand recall, brand building and brand identify.
Catalogue Code: T2130
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 212420314
Floating Credit: No
Audit Course: No