1. Understand the concept of "Agri retail" and marketing with terms of economic, social, environment and behavior's of Agri consumer.
2. To study the growth drivers of agri retail in india. Factors which directly and indirectly impact the growth.
3. To identify the key challenge in the supply chain of various commodities both at front and back end. 4. To study the different retail formats with reference to different agri rural retails.
2. To study the growth drivers of agri retail in india. Factors which directly and indirectly impact the growth.
3. To identify the key challenge in the supply chain of various commodities both at front and back end. 4. To study the different retail formats with reference to different agri rural retails.
Catalogue Code: T2369
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 212420303
Floating Credit: No
Audit Course: No