1. Comprehensive study of the industry and company.
2. To study in detail the distribution network of the product and services offered by the
company
3. To study the marketing mix of the frozen and packaged food products and recent
adoptions in its promotion mix
4. To study the various employee training and development activities undertaken by the
company
2. To study in detail the distribution network of the product and services offered by the
company
3. To study the marketing mix of the frozen and packaged food products and recent
adoptions in its promotion mix
4. To study the various employee training and development activities undertaken by the
company
Catalogue Code: T2804
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 200
External Marks : 40
Total Marks: 200
Experiential Learning: Yes
Course Code: 212420101
Floating Credit: No
Audit Course: No