- CO-1 Students will be able to explain fundamental marketing concepts and apply them to develop customer-focused strategies across various industries.
- CO-2 Students will learn to analyze market environments, consumer behavior, and segmentation strategies to support informed and sustainable marketing decisions.
- CO-3 Students will be able to design effective marketing mixes tailored to specific target markets, integrating innovation and ethical considerations.
- CO-4 Students will learn to evaluate and adapt global marketing strategies by understanding cross-cultural consumer needs and international market dynamics.
- CO-5 Students will be able to apply data-driven marketing techniques and consulting approaches to solve real-world marketing challenges through critical thinking and strategic planning.
Catalogue Code: T2114
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 0212420104