Rural Marketing

    Course Outcome (CO) 1 :Understanding the knowledge of rural marketing with economy, environment and behavior of the consumers
    Course Outcome (CO) 2 :Describing the rural market research, marketing mix and STP
    Course Outcome (CO) 3 :Identifying the role of rural communication and future direction towards rural marketing
    Course Outcome (CO) 4 :"Emphasizing the role of agricultural marketing and applications of rural marketing
    Course Outcome (CO) 5 :To identify the future scopes in rural market.
    Catalogue Code: T2141
    Course Type: Generic Core Course
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Course Code: 212420212
    Floating Credit: No
    Audit Course: No