1.Understanding the knowledge of rural marketing with economy, environment and behavior of the consumers
2. Describing the rural market research, marketing mix and STP
3. Identifying the role of rural communication and future direction towards rural marketing
4. Emphasizing the role of agricultural marketing and applications of rural marketing
2. Describing the rural market research, marketing mix and STP
3. Identifying the role of rural communication and future direction towards rural marketing
4. Emphasizing the role of agricultural marketing and applications of rural marketing
Catalogue Code: T2141
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 212420212
Floating Credit: No
Audit Course: No