(CO) 1: Students will understand the role and trends in product management across industries
(CO) 2: Students will learn to analyse competition, customer behavior, and product value for strategies.
(CO) 3: Students will use portfolio models to make branding and product decisions
(CO) 4: Students will master New Product Development processes and innovation strategies.
(CO) 5: Students will plan and manage pricing, distribution, and promotion over the product life-cycle
(CO) 2: Students will learn to analyse competition, customer behavior, and product value for strategies.
(CO) 3: Students will use portfolio models to make branding and product decisions
(CO) 4: Students will master New Product Development processes and innovation strategies.
(CO) 5: Students will plan and manage pricing, distribution, and promotion over the product life-cycle
Catalogue Code: T2220
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 0212420210
Floating Credit: No
Audit Course: No