Course Outcome (CO) 1 : Students will understand the role and trends in product management across industries
Course Outcome (CO) 2 : Students will learn to analyse competition, customer behaviour, and product value for strategies.
Course Outcome (CO) 3 : Students will use portfolio models to make branding and product decisions
Course Outcome (CO) 4 : Students will master New Product Development processes and innovation strategies.
Course Outcome (CO) 5 : Students will plan and manage pricing, distribution, and promotion over the product lifecycle
Course Outcome (CO) 2 : Students will learn to analyse competition, customer behaviour, and product value for strategies.
Course Outcome (CO) 3 : Students will use portfolio models to make branding and product decisions
Course Outcome (CO) 4 : Students will master New Product Development processes and innovation strategies.
Course Outcome (CO) 5 : Students will plan and manage pricing, distribution, and promotion over the product lifecycle
Catalogue Code: T2220
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 0212420210
Floating Credit: No
Audit Course: No