1. To classify and determine the relative importance of predictors in grouping the respondents.
2. To evaluate the essential attributes of products and services and differentiate them on the key perceptual dimensions
3. To develop a model to forecast the sales and advertising expenditure to be allocated over a period of time.
4. To understand the application of big data and simulation models to address distribution allocation problems
2. To evaluate the essential attributes of products and services and differentiate them on the key perceptual dimensions
3. To develop a model to forecast the sales and advertising expenditure to be allocated over a period of time.
4. To understand the application of big data and simulation models to address distribution allocation problems
Catalogue Code: T2612
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Course Code: 212410203
Floating Credit: No
Audit Course: No
Course Needs: Global