1. To understand the fundamental concepts of marketing.
2. To understand the marketing perspective essential for all managers today
3. To understand the concept of value in the context of marketing.
4. To understand the marketing strategies of companies.
CO-1:- The student will be able to investigate the fundamentals of marketing.
CO-2:- The students will be able to appriase the concept of customer value in marketing
CO-3:- The students will be able to to analyze the consumer markets
CO-4:- The students will be able to apply the marketing concepts for marketing related decisions.
CO-5:- The students will be able to to design the marketing strategies
2. To understand the marketing perspective essential for all managers today
3. To understand the concept of value in the context of marketing.
4. To understand the marketing strategies of companies.
CO-1:- The student will be able to investigate the fundamentals of marketing.
CO-2:- The students will be able to appriase the concept of customer value in marketing
CO-3:- The students will be able to to analyze the consumer markets
CO-4:- The students will be able to apply the marketing concepts for marketing related decisions.
CO-5:- The students will be able to to design the marketing strategies
Catalogue Code: T2116
Course Type: Generic Core Course
Total Credit: 3
Credits (Theory): 3
No. of Hours: 45
Internal Marks: 90
External Marks : 60
Total Marks: 150
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Course Code: 212410103
Floating Credit: No
Audit Course: No
Course Needs: Global