1. To understand the fundamental concepts of marketing.
2. To understand the marketing perspective essential for all managers today
3. To understand the concept of value in the context of marketing.
4. To understand the marketing strategies of companies.
2. To understand the marketing perspective essential for all managers today
3. To understand the concept of value in the context of marketing.
4. To understand the marketing strategies of companies.
Catalogue Code: T2116
Course Type: Generic Core Course
Total Credit: 3
Credits (Theory): 3
No. of Hours: 45
Internal Marks: 90
External Marks : 60
Total Marks: 150
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Course Code: 212410103
Floating Credit: No
Audit Course: No
Course Needs: Global