Course Outcome (CO) 1 The student will be able to Assess the importance and economics of relationship management in a given business context.
Course Outcome (CO) 2 The student will be able to analyze implementation challenges pertaining to CRM
Course Outcome (CO) 3 The student will be able to analyze CRM strategies adopted by marketers.
Course Outcome (CO) 4 The student will be able to formulate strategic, operational and tactical CRM decisions.
Course Outcome (CO) 5 The student will be able to Interpret the contemprory trends and tools in CRM
Course Outcome (CO) 2 The student will be able to analyze implementation challenges pertaining to CRM
Course Outcome (CO) 3 The student will be able to analyze CRM strategies adopted by marketers.
Course Outcome (CO) 4 The student will be able to formulate strategic, operational and tactical CRM decisions.
Course Outcome (CO) 5 The student will be able to Interpret the contemprory trends and tools in CRM
Catalogue Code: T2121
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410319
Floating Credit: No
Audit Course: No
Course Needs: Global
Course Outcome (CO) 1 The student will be able to interpret the tools, concepts, theories, and issues in digital marketing.
Course Outcome (CO) 2 The students will be able to assess the digital marketing interventions to consumer behavior and firm’s sales cycle
Course Outcome (CO) 3 The studnt will be able to judge the appropriate digital tools for varied business situations
Course Outcome (CO) 4 The students will be able to analyze the digital marketing strategies of companies
Course Outcome (CO) 5 The students will be able to develop an effective digital Strategy
Course Outcome (CO) 2 The students will be able to assess the digital marketing interventions to consumer behavior and firm’s sales cycle
Course Outcome (CO) 3 The studnt will be able to judge the appropriate digital tools for varied business situations
Course Outcome (CO) 4 The students will be able to analyze the digital marketing strategies of companies
Course Outcome (CO) 5 The students will be able to develop an effective digital Strategy
Catalogue Code: T2139
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 212410316
Floating Credit: No
Audit Course: No
Course Needs: Global
Course Outcome (CO) 1 The students will be able to evaluate retail marketing mix elements.
Course Outcome (CO) 2 The students will be able to apply the marketing mix elements to the business environment comprising competitors, customers.
Course Outcome (CO) 3 The students will be able to appriase retail format and business models.
Course Outcome (CO) 4 The students will be able to examine the Retail Management processes, frameworks to formulate strategies for resolving retail business problems
Course Outcome (CO) 5 The students will be able to develop Retail strategy to create competitive advantage in the market
Course Outcome (CO) 2 The students will be able to apply the marketing mix elements to the business environment comprising competitors, customers.
Course Outcome (CO) 3 The students will be able to appriase retail format and business models.
Course Outcome (CO) 4 The students will be able to examine the Retail Management processes, frameworks to formulate strategies for resolving retail business problems
Course Outcome (CO) 5 The students will be able to develop Retail strategy to create competitive advantage in the market
Catalogue Code: T2148
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410317
Floating Credit: No
Audit Course: No
Course Outcome (CO) 1 The student will be able to analyze service marketing concepts and understand the growing importance of the Service Industry
Course Outcome (CO) 2 The student will be able to evaluate the importance of customer focus in service marketing
Course Outcome (CO) 3 The student will be able to develop the service design and service delivery through intermediaries or channels
Course Outcome (CO) 4 The student will be able to explain the role of pricing and promotion in Services Marketing
Course Outcome (CO) 5 The student will be able to explain the ways and means for managing demand and capacity in services
Course Outcome (CO) 2 The student will be able to evaluate the importance of customer focus in service marketing
Course Outcome (CO) 3 The student will be able to develop the service design and service delivery through intermediaries or channels
Course Outcome (CO) 4 The student will be able to explain the role of pricing and promotion in Services Marketing
Course Outcome (CO) 5 The student will be able to explain the ways and means for managing demand and capacity in services
Catalogue Code: T2143
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 212410318
Floating Credit: No
Audit Course: No
Course Needs: Global