Master of Business Administration/ Batch 2023-25 / Semester III / Specialization Core Courses : BA

Financial Analytics

Course Outcome (CO) 1 The students will be able to appreciate the significance of data analytics in banking and financial services.
Course Outcome (CO) 2 The students will be able to collect and evaluate different types of financial data.
Course Outcome (CO) 3 The students will be able to evaluate the market risk in banking and financial service
Course Outcome (CO) 4 The students will be able to measure credit risk in banking and financial service
Course Outcome (CO) 5 The students will be able to assess fraud risk in banking and financial service
Catalogue Code: T2684
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410315
Floating Credit: No
Audit Course: No

Marketing and Sales Analytics

Course Outcome (CO) 1 The student will be able to apply theoretical knowledge for data driven marketing decisions
Course Outcome (CO) 2 The student will be evaluate the customer acquisition cost
Course Outcome (CO) 3 The student will be able to examine the customer value through data
Course Outcome (CO) 4 The student will be able to examine the sales metrics for decision making
Course Outcome (CO) 5 The student will be able to identify and investigate data for problem solving in marketing
Catalogue Code: T3638
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410314
Floating Credit: No
Audit Course: No