Master of Business Administration/ Batch 2023-25 / Semester III / Specialization Core Courses : Marketing

Brand Management

    CO1 The student will be able to Interpret the importance of Brand Management
    CO2 The student will be able to Analyze the Process of Brand Building
    CO3 The student will be able to Examine the tools of Brand Positionine
    CO4 The student will be able to Assess the brand positioing strategies
    CO5 The student will be able to Evaluate Contemporary issues in Branding
    Catalogue Code: T2130
    Course Type: Generic Core Course
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Experiential Learning: Yes
    Primary Purpose of Course: Skill Development
    Course Code: 212410306
    Floating Credit: No
    Audit Course: No
    Course Needs: Global

    Business to Business Marketing

      CO1 The student will be able to asess industrial buying behavioor in a competative situation
      CO2 The student will be able to Analyze the Business Environment for B2B markets in a global Scenario
      CO3 The student will be able to Analyze the functiong of Business channel in B2B Marketing
      CO4 The student will be able to Analyze the problems faced in B2B Marketing
      CO5 The student will be able to Interpret the contemprory trends in B2B marketing

      Catalogue Code: T2152
      Course Type: Generic Core Course
      Total Credit: 2
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Experiential Learning: Yes
      Course Code: 212410307
      Floating Credit: No
      Audit Course: No
      Course Needs: Global