CO1 The student will be able to Interpret the importance of Brand Management
CO2 The student will be able to Analyze the Process of Brand Building
CO3 The student will be able to Examine the tools of Brand Positionine
CO4 The student will be able to Assess the brand positioing strategies
CO5 The student will be able to Evaluate Contemporary issues in Branding
CO2 The student will be able to Analyze the Process of Brand Building
CO3 The student will be able to Examine the tools of Brand Positionine
CO4 The student will be able to Assess the brand positioing strategies
CO5 The student will be able to Evaluate Contemporary issues in Branding
Catalogue Code: T2130
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Course Code: 212410306
Floating Credit: No
Audit Course: No
Course Needs: Global
CO1 The student will be able to asess industrial buying behavioor in a competative situation
CO2 The student will be able to Analyze the Business Environment for B2B markets in a global Scenario
CO3 The student will be able to Analyze the functiong of Business channel in B2B Marketing
CO4 The student will be able to Analyze the problems faced in B2B Marketing
CO5 The student will be able to Interpret the contemprory trends in B2B marketing
CO2 The student will be able to Analyze the Business Environment for B2B markets in a global Scenario
CO3 The student will be able to Analyze the functiong of Business channel in B2B Marketing
CO4 The student will be able to Analyze the problems faced in B2B Marketing
CO5 The student will be able to Interpret the contemprory trends in B2B marketing
Catalogue Code: T2152
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410307
Floating Credit: No
Audit Course: No
Course Needs: Global