1. Discuss problems faced by organisations with regards branding and positioning.
2. Apply the concepts of building Brand Equity.
3. Analyse the Brand Marketing Programs.
4. Create and design important issues in planning, implementing and evaluating brand strategies.
5. Organise and plan Brands as relationship builders.
6. Compare and choose different brand positioning strategies.
7. Integrate the different theories and models to measure brand equity.
2. Apply the concepts of building Brand Equity.
3. Analyse the Brand Marketing Programs.
4. Create and design important issues in planning, implementing and evaluating brand strategies.
5. Organise and plan Brands as relationship builders.
6. Compare and choose different brand positioning strategies.
7. Integrate the different theories and models to measure brand equity.
Catalogue Code: T2130
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Course Code: 212410306
Floating Credit: No
Audit Course: No
Course Needs: Global
1. Develop insight into Organizational buying behavior in very competitive situations
2. Analyse and examine the globalized, business-to-business environments and similarities and differences between Business-to-Business Marketing and Consumer Marketing Organizational buying behavior in very competitive situations.
3. Apply the knowledge and skills for devising implementable industrial marketing strategies
2. Analyse and examine the globalized, business-to-business environments and similarities and differences between Business-to-Business Marketing and Consumer Marketing Organizational buying behavior in very competitive situations.
3. Apply the knowledge and skills for devising implementable industrial marketing strategies
Catalogue Code: T2152
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410307
Floating Credit: No
Audit Course: No
Course Needs: Global