to explain different integrated marketing communication tools and communication theory
to compare and choose IMC tools
to analyze communicators context from promotional planning perspective
to design IMC strategies
to compare and choose IMC tools
to analyze communicators context from promotional planning perspective
to design IMC strategies
Catalogue Code: T2127
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410211
Floating Credit: No
Audit Course: No
Course Needs: Global
Developing the understanding of research process, qualitative and quantitaive research along with research methods and design
Understanding the concepts of questionnaire design, sampling methods, field studies and data analysis.
Creating adequate knowledge on ANOVA, Corrlation and regression, Discriminant, Factor, Cluster, MDS and Conjint analysis
Providing sufficient understanding on SEM and report writing and presentation
Understanding the concepts of questionnaire design, sampling methods, field studies and data analysis.
Creating adequate knowledge on ANOVA, Corrlation and regression, Discriminant, Factor, Cluster, MDS and Conjint analysis
Providing sufficient understanding on SEM and report writing and presentation
Catalogue Code: T2513
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410213
Floating Credit: No
Audit Course: No
Course Needs: Global
Catalogue Code: T
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40