Demonstrating how knowledge of consumer behavior can be applied in marketing as well as understanding the consumption patterns of consumers related to brand and customer loyalty
Identifying the market dynamics and consumer group differences related to social class, family and group influences with predicting the behavior of the consumers with diffusion of innovation, satisfaction, decision making and post purchase evaluation
Describing the market responses related to price, promotion and word of mouth.
Emphasizing the retail context in the field of consumer behavior and elaborating consumer dissatisfaction
Identifying the market dynamics and consumer group differences related to social class, family and group influences with predicting the behavior of the consumers with diffusion of innovation, satisfaction, decision making and post purchase evaluation
Describing the market responses related to price, promotion and word of mouth.
Emphasizing the retail context in the field of consumer behavior and elaborating consumer dissatisfaction
Catalogue Code: T2888
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410116
Floating Credit: No
Audit Course: No
to understand & illustrate the factors affecting the sales & distribution function
to enlist & identify various distribution intermediaries & types of salespersons
to explain tools and strategies necessary for forecasting, organizing, planning, motivating and evaluating sales & distribution management systems
to apply tools and strategies necessary for forecasting, organizing, planning, motivating and evaluating sales & distribution management systems
to enlist & identify various distribution intermediaries & types of salespersons
to explain tools and strategies necessary for forecasting, organizing, planning, motivating and evaluating sales & distribution management systems
to apply tools and strategies necessary for forecasting, organizing, planning, motivating and evaluating sales & distribution management systems
Catalogue Code: T2136
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410115
Floating Credit: No
Audit Course: No
Course Needs: Global