Integrated Marketing Communication_(2025-27)

    Catalogue Code: T2127
    Course Type: Specialization Core Course
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Experiential Learning: No
    Primary Purpose of Course: Entrepreneurship
    Primary Orientation of the Course: Professional Ethics
    Course Code: 0212410306
    Floating Credit: No
    Audit Course: No

    Business to Business Marketing_(2025-27)

      Catalogue Code: T2152
      Course Type: Specialization Core Course
      Total Credit: 2
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Experiential Learning: No
      Primary Orientation of the Course: Professional Ethics
      Course Code: 0212410307
      Floating Credit: No
      Audit Course: No

      Marketing Research_(2025-27)

        Catalogue Code: T2513
        Course Type: Specialization Core Course
        Total Credit: 2
        Credits (Theory): 2
        No. of Hours: 30
        Internal Marks: 60
        External Marks : 40
        Total Marks: 100
        Experiential Learning: No
        Primary Orientation of the Course: Other
        Course Code: 0212410308
        Floating Credit: No
        Audit Course: No

        Gamification in Marketing_(2025-27)

          Catalogue Code: TMC5032
          Course Type: Specialization Core Course
          Total Credit: 2
          Credits (Theory): 2
          No. of Hours: 30
          Internal Marks: 60
          External Marks : 40
          Total Marks: 100
          Experiential Learning: No
          Primary Orientation of the Course: Human Values
          Course Code: 0212410309
          Floating Credit: No
          Audit Course: No