Specialisation Core Courses : Marketing, MBA Semester-2, Batch: 2025-27

Marketing Analytics and CRM

    Catalogue Code: T5084
    Course Type: Generic Core Course
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Primary Purpose of Course: Skill Development
    Primary Orientation of the Course: Professional Ethics
    Course Code: 212410210

    Services Marketing

      Catalogue Code: T2143
      Course Type: Generic Core Course
      Total Credit: 2
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Primary Orientation of the Course: Professional Ethics
      Course Code: 212410211

      Brand Management

        Catalogue Code: T2130
        Course Type: Generic Core Course
        Total Credit: 2
        Credits (Theory): 2
        No. of Hours: 30
        Internal Marks: 60
        External Marks : 40
        Total Marks: 100
        Primary Purpose of Course: Skill Development
        Primary Orientation of the Course: Environment and Sustainability
        Course Code: 212410212

        Product Management

          Catalogue Code: T2128
          Course Type: Specialization Core Course
          Total Credit: 2
          Credits (Theory): 2
          No. of Hours: 30
          Internal Marks: 60
          External Marks : 40
          Total Marks: 100
          Experiential Learning: No
          Primary Purpose of Course: Employablity
          Primary Orientation of the Course: Professional Ethics
          Course Code: 0212410213