Specialisation Core Courses : Marketing, MBA Semester-2, Batch: 2025-27

Marketing Analytics and CRM

Catalogue Code: T5084
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 212410210

Services Marketing

Catalogue Code: T2143
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Primary Orientation of the Course: Professional Ethics
Course Code: 212410211

Brand Management

Catalogue Code: T2130
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Environment and Sustainability
Course Code: 212410212

Product Management

Catalogue Code: T2128
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Employablity
Primary Orientation of the Course: Professional Ethics
Course Code: 0212410213