1. Develop an understanding of current context and competitive nature of International marketing environment.
2. Apply the knowledge and skills to devise and implement appropriate marketing strategy.
3. Appraise themselves with various current marketing tools and practices for successful strategies to enter, conquer & sustain in the foreign markets & eventually earn a global presence required for an industry ready marketing professional
2. Apply the knowledge and skills to devise and implement appropriate marketing strategy.
3. Appraise themselves with various current marketing tools and practices for successful strategies to enter, conquer & sustain in the foreign markets & eventually earn a global presence required for an industry ready marketing professional
Catalogue Code: T2153
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410406
Floating Credit: No
Audit Course: No
Course Needs: Global