Social Media Marketing (25-27)

    • Course Outcome (CO) 1 Understand the principles of strategic social marketing.
    • Course Outcome (CO) 2 Identify and compare major social media platforms.
    • Course Outcome (CO) 3 Develop a basic social media marketing plan.
    • Course Outcome (CO) 4 Apply brand strategies across different social media zones.
    • Course Outcome (CO) 5 Analyze social media performance using analytics tools.
    Catalogue Code: T2613
    Course Type: Open Elective
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Course Code: 0212410129

    Channel Management (25-27)

      • Course Outcome (CO) 1 The students will understand the scope of Channel and Logistics Management, for both offline and online businesses
      • Course Outcome (CO) 2 The students will understand appreciate the differing roles of distribution channels for tangible goods as opposed to services/non-tangible goods, and the types of channels in service industries
      • Course Outcome (CO) 3 The students will understand key issues and challenges involved in designing and managing distribution channels
      • Course Outcome (CO) 4 The students will be able to analyse the pros and cons of different different types of distribution channels
      • Course Outcome (CO) 5 The students will be able to design distribution channels for different product categorize and industries
      Catalogue Code: T2137
      Course Type: Open Elective
      Total Credit: 2
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Course Code: 0212410130

      E Commerce and D2C Marketing (25-27)

        • Course Outcome (CO) 1 "Explain the Overview of e-commerce trends, marketing potential and D2C marketing strategies Importance of D2C and e-commerce"
        • Course Outcome (CO) 2 "Understanding online consumer decision-making processes Psychological factors influencing purchasing behavior in e-commerce"
        • Course Outcome (CO) 3 Developing a strong brand identity in the digital landscape. Positioning strategies for D2C brands
        • Course Outcome (CO) 4 " Mobile-First Approach for marketing led growth. Cross-Device Integration for consistent branding and messaging."
        • Course Outcome (CO) 5 "Key performance indicators (KPIs) for measuring Utilizing analytics tools for data-driven decision-making A/B testing and experimentation."
        Catalogue Code: TM2256
        Course Type: Open Elective
        Total Credit: 2
        Credits (Theory): 2
        No. of Hours: 30
        Internal Marks: 60
        External Marks : 40
        Total Marks: 100
        Course Code: 0212410131