Digital Marketing (25-27)

    • Course Outcome (CO) 1 The student will be able to interpret the tools, concepts, theories, and issues in digital marketing.
    • Course Outcome (CO) 2 The students will be able to assess the digital marketing interventions to consumer behavior and firm’s sales cycle
    • Course Outcome (CO) 3 The studnt will be able to judge the appropriate digital tools for varied business situations
    • Course Outcome (CO) 4 The students will be able to analyze the digital marketing strategies of companies
    • Course Outcome (CO) 5 The students will be able to develop an effective digital Strategy
    Catalogue Code: T2139
    Course Type: Specialization Core Course
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 60
    External Marks : 40
    Total Marks: 100
    Course Code: 0212410114

    Sales Management (25-27)

      • Course Outcome (CO) 1 The student will be able to analyze the strategic role of sales management and sales managers.
      • Course Outcome (CO) 2 The student will be able to apply the selling process and various theories of selling.
      • Course Outcome (CO) 3 The student will be able to design an effective sales organization structure and formulate sales strategies
      • Course Outcome (CO) 4 The student will be able to formulate data-driven sales forecasts, budgets, territories, and quotas
      • Course Outcome (CO) 5 The student will be able to evaluate and recommend the effective use of sales promotions and Sales Information Systems.
      Catalogue Code: T2133
      Course Type: Specialization Core Course
      Total Credit: 2
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 60
      External Marks : 40
      Total Marks: 100
      Course Code: 0212410115

      Consumer Behaviour and Insights (25-27)

        • Course Outcome (CO) 1 The student will be able to assess knowledge of consumer decision making and consumption pattern.
        • Course Outcome (CO) 2 The students will be able to analyze market dynamics and consumer group differences
        • Course Outcome (CO) 3 The student will be able to analyze consumer behavior with diffusion of innovation, satisfaction, decision making and post purchase evaluation.
        • Course Outcome (CO) 4 The student will be able to analyze the market and consumer response
        • Course Outcome (CO) 5 The student will be able to evaluate dissatisfaction among consumers.
        Catalogue Code: T2888
        Course Type: Specialization Core Course
        Total Credit: 2
        Credits (Theory): 2
        No. of Hours: 30
        Internal Marks: 60
        External Marks : 40
        Total Marks: 100
        Course Code: 0212410116