1. Apply the concepts of customer relationship management in a dynamic environment.
2. Develop a CRM strategy for developing profitable and rewarding relations with the customers
2. Develop a CRM strategy for developing profitable and rewarding relations with the customers
Catalogue Code: T2121
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410319
Floating Credit: No
Audit Course: No
Course Needs: Global
1. Assess and analyse Internet marketing and further utilize it for marketing communication options.
2. Compare and contrast different tools and techniques available for Digital marketing and suggest in final marketing strategy .
3. Evaluate and prepare digital marketing strategies using latest trends.
2. Compare and contrast different tools and techniques available for Digital marketing and suggest in final marketing strategy .
3. Evaluate and prepare digital marketing strategies using latest trends.
Catalogue Code: T2139
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 212410316
Floating Credit: No
Audit Course: No
Course Needs: Global
1. Apply the Retail Management processes to retail business problems
2. Develop Retail Plan for retailers effectively compete in the market
3. Develop strategies for optimisation of resource in managing retail outlets
2. Develop Retail Plan for retailers effectively compete in the market
3. Develop strategies for optimisation of resource in managing retail outlets
Catalogue Code: T2148
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Course Code: 212410317
Floating Credit: No
Audit Course: No
1. Analyse and apply the knowledge of Service Marketing concepts, and growing importance of Service Industry.
2. Compare, discuss and ably utilize the tools and techniques used in services marketing.
3. Analyze and apply services marketing concepts to business situations.
2. Compare, discuss and ably utilize the tools and techniques used in services marketing.
3. Analyze and apply services marketing concepts to business situations.
Catalogue Code: T2143
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 212410318
Floating Credit: No
Audit Course: No
Course Needs: Global